Search demand
Search insights
Turn returned Search Console query evidence into a bounded view of demand, opportunities, adjacent-period movement, and multi-page footprints across the frozen sitemap.
Latest windowMay 19–Aug 16, 2026
Search clicks · 90d62,227
+5.0% vs previous 90d
Search impressions · 90d3,504,081
+4.0% vs previous 90d
Returned query terms58,823
177,657 query/page rows
Clicks attributed to queries51.5%
Returned query subset vs page clicks
Two grains, kept separate: Headline clicks and impressions come from dedicated page rows. Query metrics come from returned page/query rows, omit anonymized terms, and cannot be summed to reproduce page totals.
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Non-branded returned queries with at least 200 impressions, average position 4–20, and CTR below 2%. This includes zero-click rows returned by Search Console.